by Meg Ruddick

The U.K.-based new-wave band Editors used the streets of London at night as inspiration for its new album, In This Light and on This Evening. Now, the band is using those same nighttime streets to help promote it.

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A link from Editors' official Web site sends fans to a modified Google Street View of London streets like Abbey Road and Primrose Hill. Nine locations on the map correspond with nine tracks off the new album. Each area has a secret spot that streams a song when you find it (as you get closer to the secret location, the music gets louder). Each region reveals a different 360-degree photograph of band members, people wearing masks and other strange clues — which, according to the Web site, provide hidden meanings related to the new songs. The secret scenes aren't very hard to find, but the fun is figuring out what's going on in the pictures. Plus, the whole thing gives off a spooky, sort of Halloween-y vibe.

Navigate through London and stream In This Light and on This Evening here.