Disingenuous girls. Kitty cannibalism. Both pop up in videos teasing St. Vincent's new album, Strange Mercy, out Sept. 13. Buzz is already pretty high for her third album, but she's helping nudge things along by launching her own Twitter campaign to promote the record.
Taking a Jerry Lewis telethon approach, the more times you tweet #strangemercy, the closer you get to unlocking the first single from the album.
Check St. Vincent's website to track the progress and eventually hear the MP3 you tweeted so hard for.