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Son Lux, 'Alternate World'

January 31, 2014 The electro-beat guru's song gets a steamy and thought-provoking treatment in its new video.

Reality is nine-tenths perception, even in our most intimate relationships. Is it love? Infatuation? Is it real and lasting? All we have are the choices we make. In the latest video from electro-beat guru Son Lux, a torrid relationship plays out between two lovers, as frontman Ryan Lott reflects on the possibilities of an "Alternate World."

"Make what we believe / Don't we make what we can?" Lott asks, as we follow a couple's steamy, often volatile affair, from their only-maybe-safe-for-work make-out sessions to winter walks on the beach and late-night romps at an amusement park. In the end, they arrive at the inevitable dissolution of a relationship that burns too bright and moves too fast. "The past is a type of reality that haunts the present," Lott tells us via email. "And the film's story and imagery evokes this feeling beautifully."

Directors Truman and Cooper say they were inspired by the emotional pull of "Alternate World." "We immediately had images of foggy worlds, dreamed and abstract. They led us to the themes of memories and nostalgia. We wanted to play with the ambiguity between a parallel world based on different choices in your life, and a memory of a past long gone."

"Alternate World" is from Son Lux's most recent album, Lanterns.

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