Mick Jenkins at SXSW. A.J. for NPR hide caption itoggle caption A.J. for NPR SXSW For Mick Jenkins, Water Is A Way Of Life by Lars Gotrich March 26, 2015 At SXSW, when a good portion of the crowd is likely drinking cheap beer, it's important to stay healthy in the heat. The Chicago hip-hop artist wants you to stay hydrated. No, really.