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Chef Grant Achatz places one of many courses on a server's tray in the Alinea restaurant kitchen in Chicago in 2008. In 2012, the restaurant got rid of reservations and started selling tickets. Earlier this summer, the company announced how effective it's been. Charles Rex Arbogast/AP hide caption

itoggle caption Charles Rex Arbogast/AP

Peter Mason tries the Oculus virtual reality headset at the Game Developers Conference in San Francisco earlier this year. Some see Facebook's acquisition of the company as a turning point. Jeff Chiu/AP hide caption

itoggle caption Jeff Chiu/AP