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Uber is hiring David Plouffe, the mastermind of Obama's 2008 campaign, to power its own political strategy. What can a tech-savvy political animal offer a ride-sharing service? Charles Dharapak/AP hide caption

itoggle caption Charles Dharapak/AP

Brooke Hammerling, the founder of Brew Media Relations, says she created her own firm because she got sick of a mix of dismissive tech guys and sexism inside some companies. Christof Stache/dpa/Landov hide caption

itoggle caption Christof Stache/dpa/Landov

Comcast CEO Brian Roberts gestures as he speaks during a cable convention in Washington, D.C., in 2013. This week, his company drew scrutiny for an agonizing customer service experience. Susan Walsh/AP hide caption

itoggle caption Susan Walsh/AP