by Brad Gilligan

Gatorade decided to cut its ties to Tiger Wood, but other products are not averse to associations with the tarnished golfer. TigerText, an app recently released for iPhone and iPod Touch, is drawing attention for its witty name.

Advertising the ability to "cover your tracks," TigerText ensures that once the app is downloaded by both sender and receiver, any text message sent using the app can be deleted — ideally before they are viewed by unwelcome eyes.

 

Certainly, no one in the public eye would find this useful (read: former Detroit Mayor Kwame Kilpatrick and golfer Tiger Woods).

Setting aside the numerous puns TigerText calls to mind — the company settled on the name before the scandal broke — the application grants peace of mind to every person who has sent a message and later regretted it. While speaking with Time, founder Jeffrey Evans commented, "People text like they talk. And some of the things they say, taken out of context, can come back to haunt them."

TigerText utilizes an independent server and a timing system. Although it looks just like your traditional text messaging system, messages never reside on the receiver's phone or your cell phone company's server. Users can mark their messages for deletion anywhere between 60 seconds after it is read and 30 days after being sent.

My take? Quoting the likewise-witty Juno, "That ain't no Etch A Sketch. This is one doodle that can't be undid, Homeskillet." TigerText may delete the evidence, but perhaps someone ought to write an app that would prevent those ill-advised messages from ever leaving our phones.

Coming soon to Blackberry and Android phones, TigerText for iPhone is free to try but costs between $1.49 and $2.49 monthly if you decide to stick with it.