Twitter To Expand Footprint Through @Anywhere Platform

Twitter unveiled a new app platform at its SXSW keynote presentation that is meant to extend its reach across the Web. The new platform, called "@anywhere," partners with a number of quickly recognizable names: Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo! and YouTube.

Twitter Co-founder Biz Stone outlined the possibilities presented by @anywhere on the company blog:

Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page — and that's just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.

CEO Evan Williams described the new platform by comparing it to the hover cards that already appear on the Twitter Web site. Through Javascript integration, a similar window would be present on the partner sites, from which users will be able to participate in the Twitter community without every leaving the original location.

The news comes as Barracuda Labs only recently concluded that a small percentage — 27 percent — of Twitter's more than 75 million users posted updates more than 10 times in 2009.

Forrester social media analyst Augie Ray believes people will "be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one-way fashion."

No release date has been announced, but more details are expected at the Twitter Developer Conference to be held in April.

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