The Industry

To Keep Your Attention, Airline Safety Videos Up Their Game

There is little to enjoy about plane travel in America anymore, but if you have flown Delta Airlines anytime in the last year, you've probably already encountered its delightfully subversive airline safety video. It's your standard "seat-doubles-as-a-flotation-device" information, but with all sorts of fun visual gags mixed in. When I first saw it, it not only put a grin on my face, but it also kept my attention all the way through, as I waited for the next cheeky joke. Check it out.

Now, Virgin America is taking the safety video challenge. "We thought, what better way to shake things up than to re-imagine the safety video through the language of music and dance?" Virgin America writes on its site. Here it is:

YouTube

Virgin America's safety video is directed by the Step Up 2 film director.

Adweek has these details on the makers of the video:

"There's a 'robot rap,' a gyrating nun and countless back-breaking dance moves, all filmed by Step Up 2: The Streets director Jon M. Chu (who also did this recent Microsoft Surface ad) and choreographed by frequent Chu collaborators Jamal Sims and Christopher Scott."

For its part, Delta has updated its in-flight safety message for the holidays. Enjoy.

YouTube

A brief holiday-themed safety presentation from Delta.