NPR: Are the Danes IKEA's Doormats?

Are the Danes IKEA's Doormats?

Filed under: News

An article on Spiegel Online says that folks in Denmark are starting to notice that IKEA "only names cheap doormats and wall-to-wall carpeting after Danish towns, reserving Swedish names for its more expensive furniture."

This kinda brings to mind a segment we did a while back about the way the IKEA names its products. It turns out there's a method to the madness.

Dan Pashman

2:47 PM ET | 03- 7-2008 | permalink

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