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Ian Chillag, NPRWhat is a brand? Noah Brier says it might just be the sum total of everything everybody thinks about it. That's the idea behind his new website, Brand Tags.
After the jump, check out a very special logo and tell us the first thing that comes to your mind in the comments.
Quick! What do you think?
7:45 AM ET | 05-27-2008 | permalink
I just noticed the black "npr" against the red lettering. Nice touch.
Funny. In the context of this blog posting, I saw the BPP logo and first thought "hip". But I think that's just because of my perception that NPR wants to brand the show that way. Outside of a discussion of branding, like when I see it every day on the blog, it just makes me think of "information".
"Coffee."
Probably more a result of its absolute integration into my morning work routine, and less any actual relation to the program itself.
Filler. It's what I start my day with, given that my home station puts Morning Edition from the 6-9 slot up here, I listen to anything that looks interesting while settling into work.
I'm not from NY, not familiar with Bryant Park, but when I think of NY and "project" the word "Manhattan Project" comes to mind. Semantics only.
fun
I've always assumed that "The Bryant Park Project" went from being the in-house code name to being the actual title of the show because someone noticed the N, P and R in the name. I remember in the early podcasts, there was some occasional discussion about what the "real" show would be called.
I think "urban" because of the filter on the typeface. It's pretty much been done.
On another note... When I read the new logo, I read "Bryant Park... The NPR project"
I think it's because of the color treatment. Not sure
Silly perhaps, but the first thing I think of is Rachel...and then of my brother...but to be honest, I think my mind is blank for a good minute first.
eclectic, concert poster!
The letters look a bit weatherbeaten...like they've been out on a shingle for a while. But it's a friendly sort of worn-in touch. Nice use of the npr pulled out from the entirety.
The Microsoft "Evil" thing comes from the fact that they're affectionately known as the "Evil Empire."
search for "microsoft evil empire":
Results 1 - 10 of about 451,000 for microsoft evil empire. (0.19 seconds)
"friendly npr"
Great story!
As to the logo design, the orange is on the tail end of cool... I'm sure it's going to have to change soon.
The "faded" orange lettering is a nice reversal. For me, it looks like a rubber stamp. And yet, one would expect the "NPR" to be the rubber stamp image. I see this inversion between the black-NPR-should-be-rubber-stamp, and the funky orange that should not be rubber stampy... Not clear but my fans will understand.
Now if they would just explain once in a while why Bryant Park is historic...
@Marc Naimark...Thank you! I wonder why Bryant Park is historic every time Rachel, Alison and/or Mike say that...but always forget about asking before the opening is even over.
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