NPR: Just Do It.

Just Do It.

Pride cometh before the heartburn.

On Friday's show, I announced my mission to do everything advertising and packaging tells me to do for one week. As long as no one gets hurt, and as long as it costs me less than $10 a day, I will do all that marketers command. The GF Nora and I took a road trip up to Ithaca, N.Y., this weekend, and we did enjoy the ride as Avis told us to do. We stopped at an Arby's, not something I would otherwise be proud of, but as soon as I unwrapped the medium roast beef, it became clear I had no choice.

Ian Chillag

9:06 AM ET | 06- 9-2008 | permalink

Comments (Send a comment)

I'm particularly interested in this project because I've been noticing that my food is getting bossy lately. Bossy and spiritual.

Those little Dove chocolates come in foil wrappers that say things like "Dare to love completely". And my tea recently instructed "Realize that the other person is you".

Does my food think it's Oprah?

Sent by Maura | 10:42 AM ET | 06-09-2008

Public Relations was invented by the nephew of Sigmund Freud. They used psychological warfare to turn us into consumers rather than people.

Now they are instructing us, telling us how to feel and how to react. Enforcing loyalty. Is this turn of events inescapable?

Sent by Jody Sol | 2:24 PM ET | 06-09-2008

Do the Dew.
Seriously.
Do it.

Sent by matty | 6:45 PM ET | 06-10-2008

So I was driving downtown the other day and one of the bail bond places had this on their readerboard, "Let us get to you before your cellmate does". I'm pretty sure that would break both of your rules somehow, but it made me think of your challenge...

Sent by Dee | 12:23 PM ET | 06-13-2008

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