The new KFC Double Down chickenwich
The new KFC Double Down chickenwich KFC
On April 12, KFC customers across the country will get to try the fast-food chain's latest masterpiece: a bacon and cheese sandwich with fried chicken as the "bread."
The KFC "Double Down" comes in two varieties. The fried chicken "original" version weighs in at 540 calories, 32 grams of fat and 1,380 milligrams of sodium. Customers looking to shave off some of the excess can instead try the grilled version, which uses grilled chicken as the bread, cutting the sandwich down to 460 calories, 23 grams of fat and 1,430 milligrams of sodium.
The Double Down bucks recent trends in fast food to downsize offerings and provide customers with healthier options, and KFC seems to not be worried about a new health law provision that will require chain restaurants to clearly label calories on their menus.
Rick Maynard, KFC spokesman, says the restaurant wants to offer customers a full spectrum of choices, from grilled chicken, green beans and corn for calorie counters to Double Downs for those "looking for something that is really going to fill them up."
"This is the first time we've marketed a sandwich with no bun," says Maynard, who noted that the sandwich comes with a paper sleeve for ease of eating. "We expect when we open doors on April 12, we'll have a lot of customers coming in to try the Double Down."
KFC tested the Double Down in two markets last year. Maynard says it generated so much buzz — and disbelief — that the company was flooded with calls from customers and the media, wanting to know it really existed.
In seven days, the legions of nonbelievers will finally be able to see the meaty truth.
Update: The folks over at the blog Consumerist have a sneak peek of the "Double Down," days before its official launch.