President Obama and First Lady Michelle Obama have a new message aimed at firing up their Democratic base to get out the vote.
A very casual (necktie-less) president and sweater-clad first lady stand before a plain blue curtain and deliver their pitch directly to the camera which seems to bounce around a bit as though the message was recorded on Air Force One or by a handheld camera held by an over-caffeinated aide.
It all gives the message an amateur YouTubey feel which was the intent in a White House which, like its predecessors, heavily scripts such informal moments.
POTUS: Hello everybody, it's Barack and Michelle," the president says breezily. The introduction would make it easier to use the the audio track on radio if need be.
FLOTUS: Election Day is almost here and people are gettin' fired up.
POTUS: And we need you to stay fired up all the way to November 2nd.
FLOTUS: This year's elections are just too important to sit out because there's so much at stake right now for our future and for our childrens' futures. Each of you can make a difference. We've seen it before, we know we can do it again...
Voting isn't enough, they continue. They want their 2008 supporters to bring others to the polls, make phone calls and knock on doors, as well.
YouTube's metrics say the video has gotten 30,004 views, decent considering it was uploaded Tuesday.
Another metric says the poll is most popular with 13 to 17 year old males. There's something fishy about that piece of data.