Donald Trump in Nashua, NH, May 11, 2011.
Donald Trump in Nashua, NH, May 11, 2011. Jim Cole/AP
So, that happened. Donald Trump, the real-estate developer and reality TV star isn't really going to run for 2012 Republican presidential nomination after all.
Of course, there was always the suspicion that the plan from the beginning was more about getting publicity than the presidency.
After all, paying for all the news and Internet attention he received for free in recent weeks would amount to some serious money, even for a billionaire.
Of course, only the cynics among us would make much of the timing between Trump's revival of the birther issue, his candidate-like activities of recent weeks and the renewal of the Celebrity Apprentice show on which he stars.
NBC announced Sunday the show would get another season with or without him. Clearly, it will be with him.
My favorite line from his statement:
I maintain the strong conviction that if I were to run, I would be able to win the primary and ultimately, the general election.
Apparently, he wasn't willing to bet the fortune on that one.