The Stump

Vote For The Creature From The Black Lagoon

A scene from the film Creature From the Black Lagoon, with the monster "The Gill Man" (played by Ben Chapman) emerging from the murky waters onto a log. i i

A scene from the film Creature From the Black Lagoon, with the monster "The Gill Man" (played by Ben Chapman) emerging from the murky waters onto a log. Bettmann/Corbis hide caption

itoggle caption Bettmann/Corbis
A scene from the film Creature From the Black Lagoon, with the monster "The Gill Man" (played by Ben Chapman) emerging from the murky waters onto a log.

A scene from the film Creature From the Black Lagoon, with the monster "The Gill Man" (played by Ben Chapman) emerging from the murky waters onto a log.

Bettmann/Corbis
YouTube

How do you break out of the pack if you're in a mayoral race with dozens of other candidates?

Maybe you need to do something dramatic and perhaps even a little weird. Something that gets people talking. Maybe you make a campaign ad like the one from Democratic-Farmer-Labor Party candidate Jeffrey Alan Wagner, who's running in Minneapolis.

In his ad, Wagner emerges from a lake like the Creature from the Black Lagoon to deliver a somewhat unusual argument for his candidacy: He wants clean government and promises to avoid strip clubs. [Warning: Video contains bleeped profanity.]

Maybe striding out of the lake was meant to show he's a real product of Minnesota, the Land of 10,000 Lakes. But it probably would be a mistake to overthink this.

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