Dan Swenson's idea for a redesigned dollar bill
There's nothing wrong with the U.S. currency that a little rebranding couldn't fix, figures graphic designer Richard Smith.
He's the guy behind the Dollar Rede$ign Project, which encourages people to rethink our humdrum greenback. The project comes with lofty goals. "We want to rebrand the US dollar, rebuild financial confidence and revive our failing economy," he writes on the site.
Smith doesn't mean halfway redesigns like taking the heads of the various great Americans that currently grace our bills and blowing them up to gargantuan proportions.
He means adding color, playing with the sizes of each note, and generally going a little more Euro— the currency that people like former Federal Reserve Chairman Alan Greenspan think could one day replace the dollar as the world's reserve currency.
The site has a baker's dozen rethinks of the currency up now, and the public is invited to vote on their favorites. Any of them would look quite spiffy alongside the redesigned currency symbols suggested by Planet Money readers earlier this summer.
The bill-creating contest closes Sept. 30, and the winner gets a product known for its slick design— an iPad.
Hat tip to Gawker and AdWeek.
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