Album Sales Hit Record Lows. Again.

A chart of album sales from 1993 to 2009.
Nielsen Soundscan

The month of August — like, basically, every month for the past 10 years — has not been kind to the music industry.

Between August 8th and 14th, only 4.95 million albums were sold, the lowest weekly level since Neilsen Soundscan starting tracking sales in 1991. This past week, sales were up, but just barely: just over 5 million albums were sold, an increase of only 2 percent from the record low.

As you can see from the chart above, album sales have been on a steady decline since their peak in 2000. Digital album sales are growing, but not fast enough to make up the decline in sales of CDs.

So far this year, album sales are down 12 percent compared to the total sales at this time last year, according to Billboard.

Music industry execs blame the dropping sales numbers on illegal downloads. Exactly what percent of music downloads are illegal is difficult to calculate, but estimates range as high as 20 illegal downloads for every legal download. As for the total cost of illegal downloads, it depends on who you ask.

Despite the dwindling album numbers, there is one bright spot for the industry: digital sales of single tracks. From 2004 to 2009, digital track sales have grown over by nearly a factor of 10, from 140 million units sold in 2004 to 1.2 billion in 2009.

Of course, if you figure that roughly 10 tracks equal an album, 1.2 billion track sales are worth 120 million album sales. So even if you add in all those individual track sales, total sales are still way down from where they were a few years ago.

For more on the music business: Listen to our interview with Damian Kulash, lead singer of OK Go.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.