On the Manischewitz matzo line
How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?
On today's show, we go inside the matzo business.
A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And, perhaps inevitably, we explain what all this has to do with the 21st century economy.
More Matzo From Planet Money:
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