Trade

Episode 444: New Jersey Wine

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17 min 56 sec
 
A sign outside Lou Caracciolo's winery, Amalthea Cellars.

A sign outside Lou Caracciolo's winery, Amalthea Cellars. via Facebook hide caption

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Sometimes your success depends on how your competitors behave. People judge you not just by your product, but by the product that your rival down the street makes.

This is a problem for Lou Caracciolo. He's trying to make high-quality wine, from grapes he grows in New Jersey. But Jersey wine already has a reputation — and fancy isn't it. On today's show: Can New Jersey become the next Napa?

For more, see Adam Davidson's latest NYT Magazine column, Bottle Bing.

Music: Bon Jovi's "Livin' On A Prayer" Find us: Twitter/ Facebook/ Spotify. Download the Planet Money iPhone App.

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