How One State Convinced Its 'Young Invincibles' To Get Health Insurance

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance. i i

hide captionA 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Sawyer Miller Advertising
A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

A 2008 ad trying to convince uninsured Massachusetts residents to get signed up for health insurance.

Sawyer Miller Advertising

Buying insurance doesn't always feel like it makes economic sense, especially for young healthy people. So why are they still willing to pay?

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: