New logo for the Sci Fi network, now called Syfy
Sci Fi

Syfy: Doesn't this make you think greater thoughts with your huge imagination?

Sci Fi, the network that's just closing out the enormous success that was Battlestar Galactica, has decided to change its name.

From "Sci Fi" to "Syfy." This is not made up.

According to this Hollywood Reporter story, the network has decided that because it's more than space aliens and traditional science fiction, it should continue to be called "Sci Fi," but it should spell "Syfy" in a way that makes absolutely no sense whatsoever and has nothing to do with anything.

Oh, and it should also change its logo to look like it's the network that makes stain-resistant carpeting.

As if that's not enough, it's adding the nonsensical tagline, "Imagine Greater." I realize not all slogans are grammatically sound, but let us get serious. "Imagine Greater"? That sounds less like a network tagline and more like the result of noodling with a management consultant's magnetic-poetry kit.