'Where The Wild Things Are': The Gold Medalist At The Hipster Marketing Olympics?

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You may have heard a few things about Where The Wild Things Are, and on this weekend's All Things Considered, you can hear a bit more.

Warner Brothers Pictures

You may have heard a few things about Where The Wild Things Are, and on this weekend's All Things Considered, you can hear a bit more.

If you've been following NPR lately, you may have noticed a lot of coverage about a certain film that came out this weekend.

And no, it's not the movie about Dan Humphrey's homicidal stepfather.

Where The Wild Things Are hits all the points on the stereotypical public radio listening hipster's checklist. The director, Spike Jonze, helmed Being John Malkovich and Adaptation. The screenwriter, Dave Eggers, wrote A Heartbreaking Work of Staggering Genius and founded the literary journal McSweeney's Quarterly Concern (name-dropped in Juno). The trailer features music by The Arcade Fire, and Karen O of the Yeah Yeah Yeahs did the soundtrack.

This movie is essentially the hipster equivalent of Star Wars — just replace the over-the-top special effects by Industrial Light and Magic with frame after frame of heartfelt earnestness.

But whether it actually goes on to do Star Wars business is anyone's guess.

On Saturday's All Things Considered, NPR's Bob Mondello gives his take on the film, and we look at what exactly is going on with the marketing — which has included displays at Urban Outfitters, limited-edition clothing lines and even custom skateboards. Host Guy Raz spoke with Cliff Kuang, who wrote this piece for Fast Company where he wonders whether this is "The Most Hipster-ific Movie of All Time."

And does Warner Brothers risk being too cool for the room? The film's budget's been reported at $90 million — so Warner's got a lot to lose if thousands of fixed gear bicycles aren't chained up outside of theaters across the country this weekend.