by Linda Holmes

There are very few commercials I consider worthy of watching on purpose, but Discovery has updated its multiple-award-winning "The World Is Just Awesome" spot, which is a perfect Friday lift.

According to Discovery, the kid on the ship is Zac Sunderland, the youngest person to circumnavigate the world; the kids singing are from a Michigan elementary school, and yes, that is the Hadron Collider. (And Mythbusters Jamie preparing to set Adam on fire.)

Advertising can be so unpleasant, disruptive, and often tin-eared as to what it is that people actually like about things that spots like this deserve some credit, I think, for capturing this well what it is that people actually like about the brand. It's still incredibly manipulative in its way, but there's something about the bluntness of "The World Is Just Awesome" that's kind of irresistible.

categories: Advertising, Television

11:22 - November 6, 2009

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