Starbucks: This cup of coffee does not cost any four dollars, and the company that makes it would like you to remember that. Joe Raedle/Getty Images
by Todd Kliman
All things are revealed in time; the new economy just has a way of hastening the process.
Last year, as the markets went into a free-fall, Starbucks cut jobs and closed stores. Now, with the financial picture darkening by the week, and with consumers looking at cheaper alternatives from McDonald's, Dunkin' Donuts and others, the Seattle-based coffee colossus has called for new measures.
Slashing prices? Cutting store hours?
Nope. None of that.
The company that bid you to see it as somehow different, as a kind of anti-McDonald's -- eco-friendly do-gooders sharing a cup of joe with the community and encouraging you to follow your bliss -- is now going the route of the big, bad burger chain.
How Starbucks is emulating the golden arches, after the jump...
Continue reading "Starbucks Moves Ever Closer To Offering You Fries With That" >
categories: Food

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