Google Knows Cancer
“The best slogan I've seen about cancer is very simple. "Cancer sucks." I have a T-shirt from Johns Hopkins that says that.”
OK, I was desperate. Well, maybe more frustrated than desperate. I couldn't think of a topic for today. I know that probably seems silly, given that there is so much to talk about. I tried all my old tricks. I walked around. Read a novel for a while. Read and reread your comments from the last couple of days. Nothing came to me.
So I sat back down at my computer and went to Google and just put in "cancer." It came back with 271,000,000 hits. Now, to be honest, some of those were astrology sites, the latest horoscopes for Cancers. I saw one about the constellation Cancer. But all the others were about the disease. At least I assume so, I only went through a couple of pages.
There was all sorts of stuff. Diets, symptoms, support groups, articles about children and cancer, articles for children with cancer. There were Frequently Asked Questions; I think we all know what those are. It was overwhelming, actually. Cancerpalooza. There was one titled "Just diagnosed with cancer? Talk to our experts." That seemed a little too cheerful for what is most likely the worst experience in most patients' lives. Lots of sites for cancer clinics.
The best slogan I've seen about cancer is very simple. "Cancer sucks." I have a T-shirt from Johns Hopkins that says that. Unfortunately they were out of coffee mugs the day I visited the store. Someone in the audience of the town meeting a few weeks back gave me a rubber bracelet, purple, with "Cancer sucks" on it. I want to thank whoever is making those. I plugged "Cancer sucks" into Google. I didn't expect much. But I was wrong: 1,420,000 hits. A lot of merchandise, and many of the pages I scanned were personal blogs. I felt better after seeing all that. Somehow it???s comforting to think that so many people are still defiant and feisty enough to say, whether to themselves or out loud, "Cancer sucks."
I never would have looked at any of that before I was diagnosed. After all, cancer was something that happened to other people. These days I really have no desire to read more about cancer. I already know enough about it, maybe too much. And as cute as the merchandise was, I don't think I need any more. So I typed in "cancer cure." The result: 12,900,000 hits. There were some pages promoting new or secret or suppressed "cures." Most were about trying to find a cure, or encouraging others to find a cure, or to help pay for finding a cure. But with all of the power of Google, the only one that I think any of us really wants to read wasn't there: "We found the cure." I wonder if we'll ever see it.
7:28 AM ET | 05-24-2007 | permalink

