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How Our Political Brain Works

It would seem that our brains don't let a pesky thing like reason get in the way of a partisan political belief.

With presidential debates in full swing, The Frontal Cortex, a blog run by Jonah Lehrer (an editor-at-large for Seed Magazine), looks at a study about the way our brains deal with the contradictions of our favorite politicians.

The study led by Drew Westen of Emory University (an occasional commentator on All Things Considered), first released as a paper in January 2006, used MRI technology to image the brains of voters during the run-up to the 2004 election. Researchers showed each of the participants a statement made by either George Bush or John Kerry, followed by a contradictory statement or action they had made.

Then, they watched the way the voters' brains reacted. While a Bush supporter was typically quick to believe that Kerry would contradict himself, when confronted by a similar action by Bush, the brain would try and find a way around this contradiction. Reason was abandoned, and it was the emotional circuits in the brain that lit up. (Kerry supporters did the same for him.) Leher notes:

The voters were literally censoring their cognitive dissonance. Instead of using their reasoning faculties to logically analyze the facts, they use reason to buttress their opinions. Once they arrived at a favorable (and irrational) interpretation of the evidence - it supported their prior convictions - they experienced a subtle rush of pleasurable emotion, as their internal reward circuits were activated. Self-delusion felt good.

Great. Not only do we delude ourselves about politics, we actually enjoy doing it.

If you're interested, you can read more in Westen's new book, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.

 

Comments (Send a comment)

See. That's why it's valuable to be an undecided voter

Sent by Jody Sol | 1:48 PM ET | 06-06-2007

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