NPR: Barry Bonds Knocks Advertisers into History

Barry Bonds Knocks Advertisers into History

Whether or not he deserves it, the video and pictures of Barry Bonds hitting No. 756 will go into history. And for advertisers, that could be priceless. Advertising Age notes that on the now-famous section of the outfield wall at AT&T Park are signs for Charles Schwab, Bank of America and Diamond Walnuts. Ads that will be played endlessly on sports highlight shows for years to come.

Of course, this was all part of the secret plan. Marketing expert Steve Rosner tells Ad Age that "the normal cost of a sign in the outfield is between $500,000 and $750,000, and that the Giants most likely marked up the price at the beginning of the season, knowing that the historic home run would come soon."

Remember that kid in Yankee Stadium who reached over the railing to catch a fly ball that helped send the Yankees to the World Series? Rosner estimates that the endlessly replayed video of the catch was worth $6 million to the sponsors on the wall right below him.

- Robert Smith

11:56 AM ET | 08- 9-2007 | permalink

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It's a sad day when someone can get away with drug use in America.
Shari Braun

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