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Who Said Shopping Wasn't a Spectator Sport?

My friend at Cool Hunting pointed me to an addictive site. ThisWorld is an interactive map of the Earth that shows who is shopping for what and where. It's part of a new social networking site called ThisNext, where people can recommend stuff to their friends. That's fine, but watching bored consumers shop in real-time has me screaming at the computer like I'm at a hockey game.

"Hey. Dude in China. You're paying too much for that coffeemaker!"

"Come on, UK hipster. Pirate boots?"

I watched a surfer in Redwood City, Calif., flip through shoe after shoe until he seemed to stop at some gold lame sneakers. Do none of these people listen to me?

I suppose there's something I should be learning here. People around the world buy the same crap. Literally. Someone in San Francisco was shopping for coffee-scented soap in the shape of dog poo. Oh Internet, you never disappoint me.

- Robert Smith

 

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Tom Regan

Tom Regan

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