Microsoft Hopes to Stay Ahead with 'Halo 3'
Microsoft is pinning a lot of hopes on today's release of the game Halo 3, including its ability to continue to claim the Xbox as the most popular video-gaming system.
Bloomberg reports that Xbox has been steadily losing ground to the more family-friendly Nintendo Wii system. But Microsoft hopes that Halo 3 — aimed at the gaming world's "sweet spot" of male teens and young adults — will become the year's biggest entertainment event. That title is currently held by the seventh Harry Potter novel, which brought in an opening-day total of $170 million.
Halo will sell for $59 to $129. Hardcore fans can even get a special edition Xbox for $400 in the green and gold colors of Master Chief, the soldier who defends humanity from alien invaders in the game.
Microsoft may have grand expectations, but Halo fan Rich Douek, a 32-year-old graphic designer from New York, tells The Associated Press that he's not expecting to be blown away.
"At end of the day it's just a really good first-person shooter. I don't see it as breaking any molds or being any new revolutionary concept in gaming," he said. "It may turn out to be best first-person shooter ever, but it's not going to, like, change the world in a meaningful way."
4:46 PM ET | 09-25-2007 | permalink


