A Bicycle Built for ... Millions
People rent bicycles in Paris during a transportation strike last month.
Bertrand Guay/AFP/Getty Images
It's apparently an idea that's pedaling its way around the globe. A growing number of cities worldwide are starting self-service bike rental operations, many modeled after a system in Paris.
Der Spiegel reports that once people sign up for the Paris service, they can take as many trips as they like. Basic fees run from $1.45 a day to $42 for a year. People can use bikes from any one of the 750 stations in the city (that number is expected to double to more than 1,400 this year) and return it to any station. The first half-hour is free, but after that, the additional fees climb sharply.
JCDecaux, the French advertising firm that came up with the Paris model, offers cities the ability to pay for the service straight-up or work out a deal that gives the company the rights to sell advertising space on the city's billboards. The cities showing interest in the Paris model include Sydney, Moscow, London and even Chicago.
But would it work in the United States' car-dominated culture? If a similar rental system existed in your city, would you bike rather than hail a cab?
11:17 AM ET | 11- 5-2007 | permalink


