Focus Group Tests Attitude Toward Conflict with Iran
When they need to take the public's pulse, politicians and corporations often turn to focus groups. Advocacy organizations use this strategy as well, and Mother Jones reports that one of them, the Israel Project, even used a focus group to test-market language that could be used to gain support for military action against Iran.
The Israel Project, which "conducts extensive polling on American public attitudes toward Israel and the Middle East," is a nonprofit group with a board of advisers that includes 15 Democratic and Republican members of Congress.
The focus group test, held earlier this month in Alexandria, Va., was "designed" by Public Opinion Strategies, a Republican polling firm. One of the people chosen to be in the group was Laura Sonnenmark, a Democratic Party volunteer. "The whole basis of the whole thing was, 'we're going to go into Iran and what do we have to do to get you guys to along with it?'" Sonnenmark says.
After about two hours of talking about the situation in the Middle East, Sonnenmark said the focus group leader asked three questions: "How would you feel if Hillary [Clinton] bombed Iran? How would you feel if George Bush bombed Iran? And how would you feel if Israel bombed Iran?"
Jennifer Laszlo Mizrahi of the Israel Project told Mother Jones that the focus group test was intended to help the organization promote "our belief in pushing sanctions."
2:43 PM ET | 11-20-2007 | permalink


