Huckabee Goes Negative ... Almost
For the benighted members of the press corps who specialize in watching the campaign ads, the BIG QUESTION has been this: Will Huckabee Go Negative?
Mitt Romney sure has, hitting Huckabee with "contrast ads" that paint him as soft on illegal immigrants, soft on meth, soft on convicts. And if you believe the polls, it's working: Huckabee's "miracle" surge into first place is losing steam.
The situation has put Huckabee into an unusual bind. He could respond with a negative ad of his own... something that sounds like... say... THIS:
Announcer: Romney's record, over $700,000,000 in new taxes. Left office with a deficit. No executions. Supported gun control. And Romney's government-mandated health plan provided a fifty-dollar copay for abortion.
Huckabee: If a man's dishonest to obtain a job, he'll be dishonest on the job. Iowans deserve better.
But the problem with that is Huckabee's appeal has been based in no small measure on his image as a jokey, nice-guy preacher. If he gets into the mud with Romney on the airwaves, it could finish the job Romney started.
But what if he prepares the above-mentioned ad, delivers it to TV stations, calls a news conference to announce it -- and then declares to a stunned press corps that he's just had a change of heart. That he's pulling the ad before it airs because he doesn't have the stomach to go negative.
That's just what he did in Iowa this afternoon.
If Huckabee is lucky, this will happen: The attack ad will get some exposure anyway, via the "free media" provided by the reporters at that news conference; at the same time, he'll credit for "turning the other cheek."
If Huckabee's not so lucky, the whole thing will stink up the joint as an amateurish stunt that tried to have it both ways. Nice guy/Attack guy.
It should be fun to see how THIS one spins out over the next "news cycle."
-- Martin Kaste
6:40 PM ET | 12-31-2007 | permalink


