Huckabee's Wily Christmas Campaign
It's a pretty wily tactic ... the Christmas ad designed to catch your political rivals completely off-guard.
And as NPR's Martin Kaste reports, it's been a particularly effective one for former Arkansas Governor Mike Huckabee in Iowa. After former Massachusetts Governor Mitt Romney aired two negative ads that went after Huckabee's record in immigration and crime fighting, Huckabee did not fire back — instead, he ran a Christmas-themed ad, with heavy emphasis on its religious meaning. In the ad, Huckabee said it wasn't the time of the year for more political ads, because he knew people minds were on other things. And he just wanted to wish them Merry Christmas.
(Huckabee was not the first Republican candidate to air a Christmas-oriented ad. Rep. Ron Paul was actually first to the post. And the Democrats are getting in on the act ... just this morning, Senator Barack Obama released a 'Holiday' ad, with one of Obama's daughters wishing 'Merry Christmas' and the other 'Happy Holidays.')
Bill Hillsman, the award-winning ad man who created campaigns for independents like former Minnesota Governor Jesse Ventura, said Huckabee's effort will stand out from the noise of other political ads, and is a preemptive strike against anyone who tried to take him down.
Romney people, for their part, say they will be respectful of the time of the year, but they will continue to bring up issues of importance to the citizens of Iowa.
9:22 AM ET | 12-19-2007 | permalink

