Romney and Giuliani Air New Ads in Florida
There is a good chance that neither Mitt Romney nor Rudy Giuliani will win this Saturday's primary in South Carolina. But they both believe that they can win Florida on Jan. 29th. With recent polling data showing that Giuliani's once big lead in the state has vanished and has been replaced by a tight four-way race among him, Romney John McCain and Mike Huckabee, the two candidates are airing new TV ads today.
In Romney's new ad, called "Chairs," he moves back to his identity as an agent of change, saying that if we send the same people back to Washington, just to "sit in different chairs" nothing will change. He lists a series of problems that he says Washington hasn't solved.
"I'll take Washington apart and put it back together," Romney promises."I know how to bring change."
The Giuliani ad, called "Quotes" features praise from several conservatives on his tax record. After a series of quotes appears, with stirring martial music in the background, the final one comes from Romney: "Mayor Giuliani has a great record on cutting taxes."
So far Florida is a two-way TV battle between Romney and Giuliani. CNN's consultant on television campaign advertising, TNS Media Intelligence/CMAG, reports that Romney has spent close to $3 million on 3,500 spots in Florida while Giuliani has spent roughly $2 million on 2,100 spots. No other candidate has aired TV spots there yet.
2:05 PM ET | 01-17-2008 | permalink
