Clinton's "Children" Ad Her Most "Provocative Yet"
Critics are calling Sen. Hillary Clinton's "Children" ad her most provocative yet, that will bring comparisons to LBJ's "Daisy" ad and Walter Mondale's "Red Phone."
The ad, which is below (along with the "Daisy" and "Red Phone" ads), features a montage of sleeping children while a voice-over says "It's 3 a.m., and a phone is ringing in the White House. Something is happening in the world. Who do you want answering that phone ... On March 4th, your vote will decide who will be in the White House to pick up the phone when it rings at 3 AM."
It's part of the Clinton campaign's argument that Sen. Barack Obama doesn't have the experience to take that call when it comes in. Marc Ambinder of the Atlantic believes that "Arguably, this is her best ... argument .. against Barack Obama, and yet it's taken her 13 months to make it so explicitly."
For his part, Obama told a rally this morning in Texas that he's seen ads like this before. And he added, "It's not about picking up that phone, it's the judgment you show when you pick up that phone." He said that there has been one "red phone" moment recently - the decision to invade Iraq. It's a test, he says, that Clinton, President Bush and John McCain have failed.
Here is LBJ's "Daisy" ad.
And Mondale's '84 Red Phone ad against his Democratic rival Sen. Gary Hart, first aired before the Illinois primary that year and lots after that date. (Very similar to Clinton ad in substance.) And Politico.com reports that Roy Spence, the man who created the "Red Phone" ad, is now supervising Hillary's ad strategy.
Update: Producer Evie Stone also suggest the 2004 Bush-Cheney "Wolves" ad along the same vein.
12:10 PM ET | 02-29-2008 | permalink

