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Clinton's "Children" Ad Her Most "Provocative Yet"

Critics are calling Sen. Hillary Clinton's "Children" ad her most provocative yet, that will bring comparisons to LBJ's "Daisy" ad and Walter Mondale's "Red Phone."

The ad, which is below (along with the "Daisy" and "Red Phone" ads), features a montage of sleeping children while a voice-over says "It's 3 a.m., and a phone is ringing in the White House. Something is happening in the world. Who do you want answering that phone ... On March 4th, your vote will decide who will be in the White House to pick up the phone when it rings at 3 AM."

It's part of the Clinton campaign's argument that Sen. Barack Obama doesn't have the experience to take that call when it comes in. Marc Ambinder of the Atlantic believes that "Arguably, this is her best ... argument .. against Barack Obama, and yet it's taken her 13 months to make it so explicitly."

For his part, Obama told a rally this morning in Texas that he's seen ads like this before. And he added, "It's not about picking up that phone, it's the judgment you show when you pick up that phone." He said that there has been one "red phone" moment recently - the decision to invade Iraq. It's a test, he says, that Clinton, President Bush and John McCain have failed.

Here is LBJ's "Daisy" ad.

And Mondale's '84 Red Phone ad against his Democratic rival Sen. Gary Hart, first aired before the Illinois primary that year and lots after that date. (Very similar to Clinton ad in substance.) And Politico.com reports that Roy Spence, the man who created the "Red Phone" ad, is now supervising Hillary's ad strategy.

Update: Producer Evie Stone also suggest the 2004 Bush-Cheney "Wolves" ad along the same vein.

 

Comments (Send a comment)

Actually, my guess is that most people who see this ad will say that they want John McCain to answer the phone.

I mean, the ad suggests the candidate who best knows the military.

Bill Clinton did not have a very good relationship with the Pentagon when he was president. In most voter's minds, Bill Clinton was not military oriented. After all, he did go to Russia as a student during the Vietnam War.

It's really difficult for most voters to connect Hillary Clinton as being close to the military.

The liberal Barack Hussein Obama....well, it'd take a real stretch for the Obama people to get the voters thinking there are close ties to the Pentagon.

So, all in all, Hillary's commercial backfires on her, and does more to promote John McCain's military oriented image.

fred camorra call

Sent by fred camorra call | 12:17 PM ET | 02-29-2008

How about an obama advert where the phone rings, and the person who is supposed to pick up the phone starts whining because she is too busy or crying emotionally because it is a tough situation. How would Hillary take that.

Sent by concerned | 12:32 PM ET | 02-29-2008

Camorra
Since McCain is commonly known as a "Hot head" no one wants him making rush decisions.

Sent by Concerned | 12:52 PM ET | 02-29-2008

Hillary Clinton has been one of the most prodded, pick over, and microscopically dissected persons in the history of politics, and after all of that the best her critics can say is that she???s a whiner, she???s cold and calculating, and she has an unappealing laugh.

Through it all, she still goes out into the political sphere with a smile on her face. I find that amazing given the kind of press blitz that people like Paris Hilton and Brittney Spears gets, when it makes them seem insane.

Just wait until this love fest with Obama ends. I actually like Obama, but we???ll see how much he gets done when the press re-focuses their attention on his fading celebrity star. I just wish the press could be more objective and balanced covering all political figures.

Just think where would we be if this deep and introspective analysis was done on George W. Bush in 2000?

Sent by Jason Hill | 1:29 PM ET | 02-29-2008

I would also include in this category Reagan's "there's a bear in the woods" TV ad. Bush's "wolves" ad is a direct descendant.

Sent by Andrew Cohen | 3:42 PM ET | 02-29-2008

Concerned:
As for our foreign policy: there are no such a tt=hing as a "rush decision".

Our allies (and opponents both) need to know our response to their actions well in advance.

That is why its called policy.

Sent by Harold | 5:11 PM ET | 02-29-2008

Hillary, as much as you satanize Karl Rove. The curtain has dropped and you are left holding his (Rove's) play book. Nice try.

Sent by Roger | 9:47 PM ET | 02-29-2008

McCain has a 3AM wake-up call video as well, though it lacks for sleeping children.

Sent by mumkin | 10:35 PM ET | 02-29-2008

Sent by Jason Hill:Hillary Clinton has been one of the most prodded, pick over, and microscopically dissected persons in the history of politics


My only observation is that she has invited this poking and prodding by basing her whole campaign on her experience. It is very hard to say to someone Hey hire me because i have 35 years of experience and i have done this and i have done that i,i,i,i,i without someone saying ok let's look at your experience and all things you have done.

She might as well be standing on a soap box naked saying check out my hot body when the truth is her body aint all that hot if you know what I mean.. With the mesage of her whole campaign being about her how really could she not expect to be challenged on what she is standing on. This was pure genious by the Obama campaign and I don't know whether or not it was intentional. he has never really put himself out there to be poked and prodded. All he really says about what he's done is i was against the war and who can challenge that? he message is we need real change in Washinton and again who is willing to challenge that....

Sent by J.A. WILSON | 10:56 PM ET | 02-29-2008

Fear Mongering Anyone?

Did somebody from the Bush politcal team dream up the Red Phone ad?

"One of Clinton's laws of politics is, if one candidate is trying to scare you, and the other one is trying to make you think, if one candidate's appealing to your fears, and the other one's appealing to your hopes. You better vote for the person who wants you to think and hope."
Bill Clinton October 25, 2004

Personally I'm going to follow Bill's advice!

Obama 08

Sent by Mike | 1:20 AM ET | 03-01-2008

I found the "Red Phone" ad pretty amusing for how direct it was at the end. "In case you can't figure it out, we mean that Mondale is more experienced than Hart!"

I have seen the "Daisy" ad before and am pretty amazed by it. I know the fear of a nuke was pretty high at that time, but I can only look it through the eyes of someone who wasn't alive in that era. When Stephen Colbert played it on his show, most people in the audience laughed. It is difficult for me to take it seriously, that is for sure. The fact that he says "we must love each other" while you're looking at a mushroom cloud is definitely part of it!

I hope once we are far away from the Bush presidency as well as the current campaigning, we can look back at the current campaign ads with a laugh too...

Sent by JP | 12:16 PM ET | 03-01-2008

seriously none of these ads seem to be very effective and yet over the top. what do you think would be a truly effective ad for these candidates that would honestly reflect their personalities and political stances?

Sent by team maher | 1:15 PM ET | 03-01-2008

Be glad when the new president is elected..the drama, hype, spin, loses the message. Slick, scare tactics and millions the message costs to spread among the population could feed alot of hungry people or educate many needy people in this country.

Sent by Andrew Mooers | 6:53 AM ET | 03-02-2008

We are still assessing the impact of the 3-am ad.

Here is the scenario: Barack Obama had what looked to be an insurmountable surge in his favor, when along comes the expected knock-out punch in Texas and Ohio.

Hillary will be out of the race after last Tuesday's primaries.

BUT...Hillary is not out of the race. For the simple reason Hillary asked America, "Who is Barack Obama?"

America suddenly stopped to the realization that nobody knew who Barack Obama was, where he came from or how he got here.

For all anyone knew, Barack Obama was some guy named Joe Smith working in a Honululu cineplex when a couple of Men in Black approached him with a deal: "You got the demographic looks. We can create a whole identity for you, take you to Chicago and launch you on a Max Headroom type political career."

As bizarre as that possibility sounds, the truth is that the voters of Ohio and Texas could not say for certain who Barack Obama was, where he came from and how he got here.

The Barack Obama momentum suddenly came to a halt in Texas and Ohio as voters took to questioning this person calling himself Barack Obama.

A year ago, names like Dennis Kucinich and Ron Paul and Barack Obama did not register on a national level. One by one a 'marketing' system created a national awareness of first Dennis Kucinich, then Ron Paul.

After the marketing of Kucinich and Paul dissipated, here comes this unknown quantity called Barack Obama. Complete with a biography that no one really knew where it came from, or how much truth is attached to said marketed biography.

Since the 3-am ad put a stop to the Obama momentum in Texas and Ohio, more questions will be thrown at the marketed image of Barack Obama.

Until now, Barack Obama has been amazingly successful at not answering questions.

The American public is becoming increasingly unaccepting of questions not answered.

Maybe more will come out of the Tony Rezko investigations.

Time will tell between now and the Pennsylvannia primaries in April, as to how significat the 3-am ads were in the 2008 election.

fred camorra call

Sent by fred camorra call | 1:47 PM ET | 03-06-2008

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