Presidential Fundraising: 2003 x 2
Think there's a recession? Think Americans are holding down their expenses? Then you're not on a presidential campaign.
Last year, Americans — or at least some of them — more than doubled the dollars they gave to the White House hopefuls, compared with 2003: $552 million versus $273 million. We know this thanks to the number-crunchers at the Campaign Finance Institute, which reassesses the presidential money picture after every quarterly report by the candidates to the Federal Election Commission. The latest reports, wrapping up 2007, were filed Jan. 31.
One big surprise: Despite the success of some campaigns raising small-donor money on the Internet (Barack Obama and Ron Paul, take a bipartisan bow), big money is about as important as it was the last time around. Three of every four dollars to Democrat Hillary Clinton came in contributions of $1,000 and up. For Republican Rudolph Giuliani, it was eight out of every 10 bucks.
This also points out a problem for Clinton. With both Democrats scraping for cash, half of Clinton's primary donors have hit the legal limit and can't give any more. Only one-third of Obama's donors have maxed out. So she has more of a need to find fresh donors.
Overall, the 17 top candidates averaged 61 percent of their cash from big donors (one grand or more) and just 26 percent from the little people ($200 or less).
It's undeniable that the Internet has upset the conventional wisdom about raising political money. But has it changed the bottom line? Not last year, it didn't.
- Peter Overby
3:33 PM ET | 02-12-2008 | permalink

