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John McCain: The "Apple" of American Politics

If John McCain's campaign were compared to a well-known product, what would it be? Perhaps the computer company Apple?

As NPR's David Kestenbaum reported on All Things Considered, business professors see a lot of similarities in the two. Both went through boom, bust, then boom cycles. And both try to be insiders and outsiders at the same time.

Like McCain, Apple fell on hard times, says David Brady, a senior fellow at the Hoover Institution and a professor of political science at Stanford University. The Mac computer lost sales to the PC but came back. McCain embodies a similar maverick appeal, he says.

"It's never kind of mainstream, in the sense that it doesn't sell as many computers as Dell or HP, but they've got a nice loyal following," he says of both the computer and the campaign.

But a business trying to copy the McCain experienced would have a hard time. The former chief adviser to John Edwards' campaign, Joe Trippi, says the schizophrenic nature of McCain's campaign makes it hard to pinpoint the type of CEO its leader would be in the business world.

On one hand, Trippi says, McCain made the "tough decisions" in his campaign by overhauling his staff when the campaign nearly went bankrupt. But it also took a while for McCain to make those decisions, he says. "It's like you've got a great CEO and a really scary one in the same guy."
 

Comments

No, no, no! The financial ups and downs of Apple are one thing they might share with the fortunes of McCain, but that's where the resemblance ends. Apple's new technology with its iPod and iPhone has revived its success. What is innovative about McCain's policies? He's a warmongering throwback to another era. McCain is the Royal typewriter in the digital technology age. And unlike Mccain's ideas, my iMac really works.

Sent by Alan moen | 10:39 AM ET | 04-11-2008

Really bad analogy. Apple represents cutting edge design, innovative products and forward thinking. Even McCain's supporters would not claim these to be his attributes.

Sent by Adam Santelli | 10:48 AM ET | 04-11-2008

McCain is not nearly as cool as Apple. If I were steve Jobs, I would be insulted with this comparison. I think a better comparison would be with a Comodore, or other antiquated piece of equipment.

Sent by Randall | 11:02 AM ET | 04-11-2008

Um, not even close. Yes, Apple came back when it had been counted out, but that is not what defines Apple. The company's true personality is in its daring: Apple innovates, breaks the mold, insists on quality (even if it reduces market share due to higher prices), and most of all always looks two years ahead of its competitors. McCain? Gateway.

Sent by Marla Erwin | 11:10 AM ET | 04-11-2008

i smell truthiness. time to sign him up for an installment of "better know a desert" (state).

but seriously, mccain as "accessoire du jour"? i don't see it.

Sent by tim in exile | 11:57 AM ET | 04-11-2008

At best a superficial analogy. The apple comparison is when the macintosh first hit the market, way back in the 80's. Today's apple is innovative, out of the box, and caters to the needs of the savvy consumer. McCain has none of the same attributes that today's Apple has. Nice try.

Sent by Roger | 12:35 PM ET | 04-11-2008

WHAT???!!! That is one of the worst analogies I've ever heard. Apple is progressive, high-tech, and just plain cool. There's nothing cool about McCain. Nothing.

Sent by Lousy | 2:04 PM ET | 04-11-2008

How can McCain be cutting edge. Is this analogy just a joke.
http://www.realmccainbook.com/

McCain involved in real fights with fellow republican Rick Renzi

Sent by Liz | 3:41 PM ET | 04-11-2008

He's more like a General Motors vehicle. Hillary's a BMW, dependable and top notch. Obama, well i guess a cheap Nissan with good gas mileage or a Toyota that needs to be taken to the shop and doesn't know anything. I'd go with the GM or the Beamer

Sent by Tom | 4:16 PM ET | 04-11-2008

Oh dear! That analogy offended my effiminate sensibilies!

I've got the vapors.....ooooooohhh.

Sent by deek | 4:32 PM ET | 04-11-2008

Comparing a company that appeals to young, liberal yuppies to a candidate that repels thems? This analogy has chaos written all over it . . . I half expect the other posts to come pouring in screaming that Obama is more analogous to Apple, while McCain is better defined as rival Microsoft's Xbox 360, costly and prone to breaking.

Sent by Chuck | 5:23 PM ET | 04-11-2008

Excuseme but since when is it appropriate for "public" radio to reduce presidietila candidates to "brand names"? I thought ,NPR was supposed to be an alternative to media that sees us as nothing but passive consumers of goods and services.Because adverstising by its verynature discourages critical thinking,such an uncritical approach to the ad industry on NPR constitutes a threat to democracy.

Sent by Point Panic | 4:32 PM ET | 04-12-2008

LOL, a threat to democracy.

Sent by deek | 12:15 PM ET | 04-13-2008

The candidates need to say what they are thinking. Obama did just that-Good for him.

McCain and Clinton are tryig to make bitter into something bad. Bitter is not bad in this case just an observation that happens to be true.

I am bitter about the way things are going. Am I less of an American because of that thought?

I hope not

Sent by Ray Shively | 1:57 PM ET | 04-13-2008



   
   
   
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