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Money Doesn't Mean Victory, But It Does Buy Major TV Time

Photo Illustration

Graphic Illustration: Geoffrey Bennett, NPR

He's got the time ... but what should he do with it?

For the first time in 16 years, a presidential candidate -- namely Sen. Barack Obama -- has purchased a half-hour of TV programming to speak directly to the American people ... in this case, a week before the election.

The campaign infomercial is scheduled to air in prime time this Wednesday, Oct. 29. He's even preempting Game 6 of the World Series preempting the World Series pre-game show. So whatever it is, it better be good.

Saturday Night Live thinks he should go the variety show route:

How do you think Obama should craft this infomercial? Will you be watching?

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