Single Gals Dig Obama

A new survey of 14 battleground states from Greenberg Quinlan Rosner on behalf of the Women's Voices Women Vote Action Fund says unmarried women are the key to Barack Obama's current advantage over John McCain:

In national surveys, Obama now leads McCain by up to 10 points and has built support among Independents, older voters and other swing voters. But his margin among unmarried women--the largest demographic base group at 26 percent of the voting age population--anchors his margin. In fact, Obama leads 58 - 31 percent among unmarried women in the battleground, a lead that has been large and stable from the beginning of this campaign. Married women divide evenly (46 percent Obama, 47 percent McCain).

This is interesting data...but I fear the actual information in the poll will be drowned out by TV news heads vying for the cutesiest moniker for this newly-fascinating sub-demo...my money's on "Sex And The City voters". Barf. I hereby cast my lot for "Mary Richards voters". Who's with me?

Also...poor -- though presumably (hopefully!) unintentional choice of words for a subhed on wooing the MRVs: "Engaging Unmarried Women." (Seriously, you guys. You'd think a women's advocacy group would know better...)

-- Evie Stone

1:17 PM ET | 10-17-2008 | permalink

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