by Davar Iran Ardalan

A lot of music fans got their first taste of Elvis Costello on his debut album, "My Aim Is True." Scott Simon remembered hearing that a more refreshing product may have launched Costello's career. In the Rough Cut below, Scott asks how Costello really got his start.

We found the advertisement on YouTube. Feast, err quench, your ears on this. Ahhh, Whites!

And if you're still hungry for more about Elvis Costello, here's a bonus rough cut about his musical influences:

Catch the full conversation with Elvis Costello on Weekend Edition Saturday on June 13th. If you miss it, just visit our website.