Tell Them What You Want, What You Really Really Want
Each election season, candidates raise zillions of dollars and spend a good portion of that largesse on polling: what do voters want to hear? In 2004, Democrats read women way wrong, and as a result lost votes that should've been a cinch. Slate contributer Melinda Henneberger wanted to know why -- what did women voters hear that they weren't looking for, and what issues truly are important to them? And do they really speak with one voice on every issue? So she hit the road, and asked women all over the country these very questions. If you're considering running for office this time around -- or ever -- listen up: you just might be surprised. And women, what are the biggest issues you consider when you select a candidate?
1:03 PM ET | 05- 1-2007 | permalink




