It's no secret that Americans tend to be slightly chunky. Guess what: so are our cartoons. A process called "transcreation" takes familiar American cartoons -- Snoopy, Spidey, etc. -- and makes them over to be more appealing to their foreign audience. As a result, the transcreated Japanese Powerpuffs are much leggier (and honestly - their clothes are way cuter). It reminds me of some of my favorite transcreations from screen to... er... ME. Check this out. And this. And we'll talk to the power behind the Powerpuff girls about why transcreation was necessary. Read the story here (Thank you, WSJ). And check out the transformation here.
November 1, 2007