Extra! Extra!

newspaper.jpg

hide captionNewspapers no more?

Source: fxgeek

In the United States, professors and media critics like to speculate on the future of newspapers. Venerable dailies cut jobs. Corporations absorb local broadsheets. And editors and publishers try to learn to love the Internet.

In London, where I was on vacation, you don't get the sense that the death of the newspaper is imminent. At all. In England, the golden age of print continues. (To my untrained eyes, at least). When you ride the bus in the morning, everyone has a copy of the Times or the Telegraph or the Daily Mail. In the afternoon, sellers hawk copies of the Evening Standard. And there are free nightly newspapers for commuters.

I kept wondering, "Why can't our papers be more comprehensive, better looking, or easier to hold?"

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If our papers were "comprehensive, better looking, or easier to hold", there wouldn't be any room left for the advertising!

The domestic papers want ever larger distribution (to charge more for advertising). But, by selling ad space to some nationwide, hyper-global, mega-box they alienate the local retailers (or price there ads out-of-the-market).

The troubles of domestic papers are self-made. Where is the news? Where is the local reporting? I went to a trivia fundraising event awhile back, and guess what? I met the ENTIRE local staff of the Wichita-Eagle, all 8 of them. The rest of the paper comes prepackaged from Knight-Ridder.

Sent by Harold | 2:09 PM | 1-9-2008

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