Ok that's a bit of a misnomer, to be sure, but seriously, it seems there's at least one industry that's not in the tank: the bourbon industry. Obviously, this pleases me. According to the article, the company that makes Evan Williams and Elijah Craig "recently spent nearly $4 million boosting capacity 50 percent at its distillery in Louisville." Not impressed yet? Wild Turkey's "$36 million expansion near Lawrenceburg will nearly double its production" (mmmm, Russell's Reserve!). You want more? Maker's Mark is expanding for the second time, and my go-to Jim Beam "is in the midst of a $70 million expansion in Kentucky." Heck yes. Here's to many more raised glasses of bourbon.
This makes perfect sense to me. The beverage industry is (nearly) immune to these economic "ups and downs".
We drink when we're sad and drink more when we're happy.
That's one reason we're the greatest nation on Earth. You can't find this behavior in the Middle East.






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