Pesky Paywalls Proliferating

This headline was met by a series of groans around the Talk newsroom:

Hulu to Charge Users in 2010

Dang. Acccording to the TVBizwire,

Chase Carey, the deputy chairman of News. Corp — which co-owns Hulu — says the popular online destination that carries TV programming, will start charging users, probably as soon as 2010, B&C reports.

Noting that "It's time to start getting paid for broadcast content online," Carey added that "I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business."

Carey made his remarks at B&C's On-Screen Summit in New York on Oct. 21. He later told B&C's Claire Atkinson that not all content on Hulu would be behind a pay wall.

Here's hoping your favorite shows stay free!

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