E-40 has been defying conventional wisdom since 1988, and he shows no signs of slowing down. The Bay Area rapper and businessman released three albums this week, called The Block Brochure: Welcome to the Soil 1, 2 and 3. His contract with major label Warner Bros. ended in 2008, and since then he's put out seven albums — two in 2010 and 2011 and now these three — always at the end of March. "I've been going crazy," he says.
The Northern California hip-hop community E-40 calls home has long been overwhelmingly creative, particularly when it comes to language and vocal experimentation. But more than anyone else, by building on the innovations of local legend Mac Dre and constantly nurturing young talent, the 44-year-old named Earl Stevens has developed a tone and style of music all his own — dank, slaphappy bangers with hearts of gold — while inventing and popularizing slang that spreads all over the world.
I spoke to E-40 at our offices in New York, where he described the budgetary implications of putting out so much music at one time and the difference between doing work and loving your occupation. The satisfaction he gets out of thumbing his nose at formal grammar — so plain on his records — was not dimmed by conversation.
I asked him to talk about one of the songs he put out this week, and he picked "Function," which was produced by The League of Starz. The bass bottoms out so loose and fat it blurs your vision, gives windshields the shivers. The tempo is nonchalant. E-40's articulation is as loose-limbed and delicately controlled as Charlie Chaplin falling down the stairs. His guests on the track snake their verses around the flabby low end and waft them through the hot snare and the shouted stabs. Iamsu in particular, faced with following the veteran, came to play.
"I was put on this earth for a purpose," E-40 told me. "[God] made me to be different. He made me to be an innovator, a motivator. Music is very therapeutic and healing, and I hit it from all angles. I love gospel music, I love gangsta music. I love speaking the real about life. Period."
"Is there an age limit when you're supposed to stop rapping? Not when you're just as relevant as the newer people! You smell me?"





