SXSW can be so overwhelming, so here are six recommendations for keeping keep cool at the Austin music festival — for first-timers, veterans and those following along at home.
The Record posts about SXSW
Over the course of five days in Austin, a handful of promising musicians peeked through the noisy chaos.
At SXSW, Springsteen gave a keynote address that traced the music most important to his career. The man many view as rock's ideal took the microphone for nearly an hour to stump for his love of all flavors of pop music. Watch the entire speech here.
In Austin, a cross-cultural mix-it-up spirit could be found all over the city's streets and stages.
It's expensive to get to and hard to stand out once you're there, but SXSW offers exposure that's hard to resist.
SXSW can be exhausting, but this year more musicians, and audiences, seem to be making it work.
East of SXSW's main drag, many of Austin's year-round residents are throwing a party of their own.
For music fans the festival can be the source of anxiety. We offer comfort to the overwhelmed.