Revealing The Revolting Beauty Of Food Waste

Isn't rotting food beautiful?

Nobody likes to see good food go bad. But Klaus Pichler's photography series One Third, which portrays food in advanced stages of decay, is a feast for the eyes — even if it turns the stomach.

  • Watermelon Place of production: Pilar de la Horadada, Alicante, SpainTransporting distance: 2.442 km Carbon footprint (total) per kg: 0,54 kg Water requirement (total) per kg: 1490 l
    Hide caption
    Watermelon Place of production: Pilar de la Horadada, Alicante, SpainTransporting distance: 2.442 km Carbon footprint (total) per kg: 0,54 kg Water requirement (total) per kg: 1490 l
    Klaus Pichler
  • CarrotsPlace of production: Tuvaila, Arumeru, TanzaniaTransporting distance: 6.068 km Carbon footprint (total) per kg: 6,59 kg  Water requirement (total) per kg: 24 l
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    CarrotsPlace of production: Tuvaila, Arumeru, TanzaniaTransporting distance: 6.068 km Carbon footprint (total) per kg: 6,59 kg Water requirement (total) per kg: 24 l
    Klaus Pichler
  • LemonsPlace of production: Limassol, CyprusTransporting distance: 2.050 km Carbon footprint (total) per kg: 0,72 kg  Water requirement (total) per kg: 448 l
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    LemonsPlace of production: Limassol, CyprusTransporting distance: 2.050 km Carbon footprint (total) per kg: 0,72 kg Water requirement (total) per kg: 448 l
    Klaus Pichler
  • Fruit CakePlace of production: Osnabrueck, GermanyTransporting distance: 1.003 km Carbon footprint (transport) per kg: 1,09 kg  Water requirement (total) per kg: unknown
    Hide caption
    Fruit CakePlace of production: Osnabrueck, GermanyTransporting distance: 1.003 km Carbon footprint (transport) per kg: 1,09 kg Water requirement (total) per kg: unknown
    Klaus Pichler
  • CheesePlace of production: Signau, SwitzerlandTransporting distance: 871 km  Carbon footprint (total) per kg: 8,65 kgWater requirement (total) per kg: 3646 l
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    CheesePlace of production: Signau, SwitzerlandTransporting distance: 871 km Carbon footprint (total) per kg: 8,65 kgWater requirement (total) per kg: 3646 l
    Klaus Pichler
  • Instant Whipped CreamPlace of production: Balmazujvaros, Hajdu-Bihar, HungaryTransporting distance: 460 km  Carbon footprint (total) per kg: 8,07 kg  Water requirement (total) per kg: unknown
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    Instant Whipped CreamPlace of production: Balmazujvaros, Hajdu-Bihar, HungaryTransporting distance: 460 km Carbon footprint (total) per kg: 8,07 kg Water requirement (total) per kg: unknown
    Klaus Pichler
  • StrawberriesPlace of production: San Giovanni Lupatoto, Verona, ItalyTransporting distance: 741 km  Carbon footprint (total) per kg: 0,35 kg  Water requirement (total) per kg: 348 l
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    StrawberriesPlace of production: San Giovanni Lupatoto, Verona, ItalyTransporting distance: 741 km Carbon footprint (total) per kg: 0,35 kg Water requirement (total) per kg: 348 l
    Klaus Pichler
  • Eggs Place of production: Kolontar, HungaryTransporting distance: 196 km Carbon footprint (total) per kg: 5,82 kg  Water requirement (total) per kg: 3061 l
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    Eggs Place of production: Kolontar, HungaryTransporting distance: 196 km Carbon footprint (total) per kg: 5,82 kg Water requirement (total) per kg: 3061 l
    Klaus Pichler
  • Romanesco Cauliflower Place of production: Sammichele di Bari, ItalyTransporting distance: 1.412 km Carbon footprint (total) per kg: 0,38 kg  Water requirement (total) per kg: 387 l
    Hide caption
    Romanesco Cauliflower Place of production: Sammichele di Bari, ItalyTransporting distance: 1.412 km Carbon footprint (total) per kg: 0,38 kg Water requirement (total) per kg: 387 l
    Klaus Pichler
  • Pineapple Place of production: Guayaquil, EcuadorTransporting distance: 10.666 km (linear distance) Carbon footprint (total) per kg: 11,94 kg  Water requirement (total) per kg: 360 l
    Hide caption
    Pineapple Place of production: Guayaquil, EcuadorTransporting distance: 10.666 km (linear distance) Carbon footprint (total) per kg: 11,94 kg Water requirement (total) per kg: 360 l
    Klaus Pichler
  • Instant Mashed Potatoes Place of production: Stavenhagen, GermanyTransporting distance: 857 km   Carbon footprint (Transport) per kg: 0,3 kg Water requirement (total) per kg: unknown
    Hide caption
    Instant Mashed Potatoes Place of production: Stavenhagen, GermanyTransporting distance: 857 km Carbon footprint (Transport) per kg: 0,3 kg Water requirement (total) per kg: unknown
    Klaus Pichler

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The project was inspired by the fact that much of the world's food goes to waste — one-third, according to a 2011 United Nations estimate.

The U.S. and Europe waste about 10 times as much food per person as sub-Saharan Africa or Southeast Asia, that report found. In the developing world, storage problems are the main culprit. But in developed countries, consumers throw out lots of food that is still perfectly edible.

Pichler says the rampant waste is a symptom of a culture that commodifies and devalues food.

"There are lots of spontaneous decisions in the supermarket," Pichler tells The Salt. He says people often don't stop to think about whether they're buying too much, or whether they could reuse leftovers instead of throwing them away.

Milk | Place of production: Knittelfeld, Austria | Transporting distance: 202 km | Carbon footprint (total) per kg: 0,97 kg | Water requirement (total) per kg: 488 L i i

Milk | Place of production: Knittelfeld, Austria | Transporting distance: 202 km | Carbon footprint (total) per kg: 0,97 kg | Water requirement (total) per kg: 488 L Klaus Pichler hide caption

itoggle caption Klaus Pichler
Milk | Place of production: Knittelfeld, Austria | Transporting distance: 202 km | Carbon footprint (total) per kg: 0,97 kg | Water requirement (total) per kg: 488 L

Milk | Place of production: Knittelfeld, Austria | Transporting distance: 202 km | Carbon footprint (total) per kg: 0,97 kg | Water requirement (total) per kg: 488 L

Klaus Pichler

To highlight the overlooked value in everyday foods, Pichler approached his project as if it was an advertising photo shoot for a high-end brand. He started with common items from the supermarket, like cheese, strawberries and cauliflower. After letting each food fester for a few weeks, he arranged it in his studio for a luxurious portrait.

Pichler admits to using standard advertising photography tricks, like invisible string and tape, in about half of the shots, and a few — like a carton of curdled milk, spilling onto black fabric — are composites of multiple images. But the spoilage, he says, is au naturel, produced by whatever spores and bacteria each item normally carries. Black backgrounds and dramatic lighting bring out vivid colors of decay: moldy blues, fungal greens and putrid yellows.

 Chicken | Place of production: Behamberg, Austria | Transporting distance: 183 km | Carbon footprint (total) per kg: 3,54 kg | Water requirement (total) per kg: 1551 L i i

Chicken | Place of production: Behamberg, Austria | Transporting distance: 183 km | Carbon footprint (total) per kg: 3,54 kg | Water requirement (total) per kg: 1551 L Klaus Pichler hide caption

itoggle caption Klaus Pichler
 Chicken | Place of production: Behamberg, Austria | Transporting distance: 183 km | Carbon footprint (total) per kg: 3,54 kg | Water requirement (total) per kg: 1551 L

Chicken | Place of production: Behamberg, Austria | Transporting distance: 183 km | Carbon footprint (total) per kg: 3,54 kg | Water requirement (total) per kg: 1551 L

Klaus Pichler

The contrast between rot and luxury is certainly striking. But we wondered: Can the harsh global consequences of food waste, which include economic exploitation, malnourishment and starvation, really be addressed through gorgeous art photography?

"If you look at [the photos], you get provoked," Pichler says. "Then you begin to think about your own consumer behavior."

To drive the point home, each photo is accompanied by information on where, when and how the food was produced, the distance it traveled, and its carbon and water footprints.

For added realism, Pichler conducted the entire project, from purchase to putrefaction to photograph, in his home in Vienna. And it wasn't always pretty. The worst was when he had raw chicken and octopus decomposing at the same time.

"These two smells united, and it was horrible," he says. But he felt it was important that he "coexist with the rotting food" to develop a greater appreciation for the food's value, and tie the project back to a household.

"If you go through the whole series, I think you'll see more than one picture that you've experienced in your home," he says.

Pichler is working on partnerships with nonprofits to incorporate One Third into activism campaigns. "At the moment I feel like I'm pointing my finger at this problem, but I'm not doing anything about it," he explains. There are also plans for an exhibition at Vienna's Anzenberger gallery early next year. In the meantime, you can see the full set of photos at Pichler's website.

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