The man who'll be in charge of the creative and marketing side of the new General Motors says one of his most important jobs will be to make American consumers realize the company's cars and trucks are a lot better than they were 5, 10 or 20 years ago.
Bob Lutz spoke just moments ago with All Things Considered co-host Robert Siegel. Here's a bit of what he had to say. There will be more from their conversation on today's edition of ATC:
Update at 12:10 p.m. ET: Also during the conversation, Robert noted that GM CEO Fritz Henderson today said the company needs to reestablish its reputation as a maker of the best vehicles in the world. Lutz wishes he could have chimed in when his boss said that. He would have made the case that GM has been making the best vehicles for several years now:
Which leads us to this:
Earlier, we live-blogged GM's news conference about his fast emergence from bankruptcy protection. For much more about that story and the problems facing automakers, click here.
To find an NPR station near you that broadcasts ATC, click here.